4 Must-Watch Real Estate Technology Trends

The boundaries of real estate technologies keep on expanding. Are you up to speed?

When looking at real estate technology trends, it seems like progress will never end. Ground-shaking technological advancements are spearheading the commercial industry by transforming how this business gets done, how tenants interact with properties, and how we view the CRE industry as a whole.

It’s 2020 and the pace is unprecedented. Commercial real estate pros from all around the globe need to keep their eyes on these highly anticipated tech trends.

These are the biggest technology trends in real estate that we can’t afford to ignore:

Expect to See Virtual, Augmented, and Mixed Reality Integrations

When 3D modeling technologies began taking hold within the world of real estate, it marked a major progression of real estate tech. Virtual, augmented, and mixed reality integrations have been completely reimagining the industry at large.

One of the most prominent places we’re seeing VR in real estate is through virtual touring – something that’s already taken off within online leasing arenas and property listing websites. This major progression has helped enliven the market search process. VR tours are making the details clearer, expanding the target influence to remote buyers, and making listings more dynamic than ever. 

But, it doesn’t stop there. VR is also helping to expand pre-construction leasing by advertising properties while they’re still in the development stage. Additionally, VR is being used to plan property renovations and buildout projects, too.

Online Investment Marketplaces are Gaining Momentum

Shopping for real estate is going to get a lot more digital. This newly-introduced method of real estate marketing is helping investors from all around the world get in touch with buyers – regardless of their locations. Of course, virtual reality will be included in the marketing module.

Programs including these cutting-edge marketplaces are set to transform the real estate buying and selling process in major ways.

Hello, Big Data

In today’s world, information is the most powerful asset in business. That said, it’s no wonder that Big Data is marking a big presence within real estate. In this industry, Big Data refers to the massive stores of market research, analytics, and prospects that fuel winning real estate strategies.

Real estate pros are harnessing the powers of Big Data to appeal to buyers, explore seller’s motivations, and zero in on the most coveted property features on the market. Don’t ignore the profit-boosting powers of data – especially in 2020 and beyond.

Going Quantum with Automation

Ever get the feeling there’s not enough time in the day? Well, business automation can help with that. Real estate businesses are choosing to harness the powers of automation to alleviate some of the busywork required to stay current in today’s market.


Social media streams, daily operations, client communications, and property upkeep are going through an intensive automation process – helping real estate professionals spend more time on the things that matter most.

No matter what your role is in the real estate industry is, keeping an eye on these trends will keep you ahead of the pack.

Using Technology to Enhance the Tenant Experience

Commercial real estate is being transformed by technology.

Tech has the ability to streamline industry workflows, expand a listing’s market reach, and even mitigate the legal risks associated with these big-ticket transactions. It seems like every aspect of CRE can be boosted with a little help from technology – and it’s not only the professionals in the business that are reaping the benefits.

According to the latest 2020 Commercial Real Estate Outlook from Deloitte, technology can also improve the experiences of CRE tenants. The report looked at how using digital tools and analytics can completely revolutionize the tenant experience.

The report goes as far as to state that the new mantra for CRE should be ‘location, experience, analytics.’ In this blog post, let’s look at some strategies that can elevate your tenant’s experiences by using tech.

AI and IoT

Technology’s applications in commercial real estate are getting more complex. The ‘it’ tools of last year are likely already outdated as contemporary development gets more diverse than ever before.

As a result of this amplification, industry standards have also gotten higher. Tenants are demanding better, newer, and faster tech integrations from commercial real estate properties.

Everyone has their eyes on AI and IoT. These are the two hottest trends in CRE technologies and they can enhance the tenant experience in a myriad of ways. But, both the Internet of Things and the IoT can do more than just keep tenants happy – they can also be powerhouses in boosting business.

The multilayered benefits of investing in AI and IoT are big reasons to consider applying them to your commercial property module.

Getting Serious About Security

One of the largest motivators to apply tech within a commercial property is to improve security. Using technology like Smart cameras and sensors can keep tenants feeling safe and secure. 55% of survey respondents noted that they’re looking to have access to tech-powered security, guidance, and constant online support.

Invest in Smart Building Features

The experts at Deloitte are predicting a 5-year countdown to a Smart CRE industry. Analysts state that Smart integrations will soon become the new norm.

The competition will be heating up around Smart amenities. Industry executives who took part in the survey said that they will be increasing their smart building portfolios over the next 18 months.

Don’t fall behind. CRE professionals should start getting serious about investing in Smart technologies to prevent their assets from becoming outdated.

Make the Switch to Mobile

Mobile access is a must for today’s tenants. Building users want to be able to download everything they need with the tap of a button. By 2023, the global market for mobile apps is expected to boom and reach $156 billion – and CRE will be a part of it, too.

Deloitte experts recommend using increased data to create an interactive, intuitive, and IoT powered app to open up a line of communication between building owners and tenants.

When asked to vote on which app features would best improve the tenant experience; app-based entry into relevant areas, more building information, property management contact information, and lists of amenities in the surrounding areas were all big demands.

Use these tips to improve tenant experiences with technology. 

PropTech 101: What CRE Professionals Should Know

Everyone in the CRE biz has doubtlessly heard the term proptech getting thrown around.

Whether it’s been in article headlines, on the web, or during business conversations; ‘proptech’ has officially integrated into the commercial real estate vocabulary.

Unfortunately, there isn’t always an on-hand dictionary available to help novices decode the latest and greatest CRE lingo. While proptech popularity has surely skyrocketed during 2019, some of us still may be confused as to what exactly proptech is.

We’re happy to clear up the confusion; covering what proptech actually is and why CRE professionals should care.

PropTech Explained

The moment you’ve been waiting for is here… when you finally get a concise definition of the term PropTech.

According to real estate technology experts at Forbes, proptech is ‘the acronym used to describe any technology for the real estate space.’


If that’s not clear enough, here’s another universally-accepted explanation developed by major players in the fields of CRE technology:

“Property technology, in short called Proptech, sometimes also called Real estate technology, is a term that encompasses the application of information technology and platform economics to real estate markets.”

This basically means that the term ‘proptech’ is a fancy way of saying ‘property technology’, which really refers to tech employed by the real estate industry to help make navigating the business easier, quicker, and more efficient.

That said, proptech can be understood as the way that cutting-edge technologies are influencing the world of commercial real estate. As more and more tech-savvy advancements seep into our day-to-day workflows, the industry is using the umbrella term ‘proptech’ to explain what’s happening.

How PropTech is Transforming CRE

Truth be told, every commercial real estate professional should be aware of the proptech revolution. While proptech does refer to real estate as a whole, it yields a particularly strong influence over the commercial side of things.

Not only do property technologies help CRE professionals achieve greater organization, but they also help to streamline workflows.

As with any tech tool, proptech software expands the capacity of its user on a quantum scale. The volume of available tech services enables today’s CRE workforce to achieve never before imagined possibilities.

Thanks to proptech, CRE is extending its reach and streamlining workflows.

Why PropTech Matters: 6 Key Advantages

Now that you know what the term proptech is referring to, you may still find yourself wondering: “why does it matter?’

In reality, proptech offers CRE players massive competitive advantages in the field. Here are 6 key applications where utilizing proptech can make all the difference:

  • Helping your company/practice stay up to speed with the contemporary business module.
  • Appeal to clients from younger generations.
  • Keeping in contact with your client pool.
  • Record massive stores of information and perform data analysis that helps to perfect the lead-to-deal funneling system. 
  • Attract winning team members.
  • Boost your services’ selling point with tech-fueled strategies.

Congratulations! You’re now versed in all things proptech. Don’t forget to check out our blog for more.

This is Where PropTech is Headed in 2020

This is Where PropTech is Headed in 2020

Commercial real estate’s greatest disrupter is technology – and the industry is loving it.

Technological advancements are constantly changing the way business gets done, and the speed of innovation is increasing. Upgrades, enhancements, and new software restructure the industry; and it’s up to all of us to stay current.

There’s so much activity brewing in the world of PropTech. From Smart systems and the IoT, 2019 has already seen significant developments. It has the ability to breathe fresh life into old buildings and revitalize the commercial market which has immense promise for what’s to come. Once 2020 rolls around, proptech is vamping up to restructure CRE.

In order to stay current, agents, brokers, and their clients all need to know what’s coming next. This is what the experts are forecasting for 2020’s proptech evolution.

Environmentally Friendly

Across the board, there’s a major shift towards eco-awareness. As consumers become more conscious of carbon footprints and the impact human civilizations have on the planet, going green has been a main point of interest for major companies around the world.

It’s a movement that’s impossible to ignore – and it’s making its mark on proptech. Due to the sheer size, scale, and functions of commercial properties; they tend to use large amounts of energy and create waste. To combat these negative results, sustainability is becoming a pivotal aspect in defining a company’s success.

This ecologically-friendly evolution of property technologies will play a huge role in facilitating this shift. Smart technologies used on commercial properties will be able to conserve resources and cut back on waste – making large strides towards a greener industry.

Designing with Users in Mind

It’s no secret that today’s consumers want convenience, access, and automation.

In efforts to provide everything they want and more, proptech companies are designing with the user in mind. User experience has been a main focus point for businesses in the last few years, and its application to property technologies will boost productivity and efficiency.

These technologies will use AI to make predictions and create algorithms that give users a personalized experience. By observing past actions, these proptech systems will be able to give suggestions and anticipate users’ wants.

In 2020, expect to see proptech working with users to help optimize their experience.

Complete Connection

The biggest proptech trend in the 2020 forecast is establishing seamless connectivity. Interconnected systems are expected to become commonplace within commercial buildings. A mass integration of systems running under the same software will bring unity to the various moving pieces involved in property management.

Team members, tech tools, apps, and other systems will be linked to one core processor that interweaves everything together as one harmonious unit. These complex systems of data and analysis will be seen as imperative to business, whereas today we see them as a bonus or perk. Already consumers are demanding greater connectivity and access to keep up with the changing industry.

The possibilities seem endless. What proptech trends are you watching out for next year? For more CRE insights, visit our blog.