Eye of the beholder: Tapping into the art of CRE photography

Commercial real estate (CRE) comes alive with compelling photography, and this has never been truer than in this age where most prospective tenants and clients begin and end their search for property online.

Of course, there are some things a great photo can’t do: it can’t negotiate rates, or check leases, and it certainly doesn’t have the connections that a broker has. Thankfully, they are not competing. In CRE, a great photograph (several actually) and a great broker are a killer combo.

Here’s how to get the best visuals of your listings:

  1. Work with the professionals: If you are selling your own home, you might – we repeat, MIGHT – just get away with taking your own pictures. For a serious CRE listing, however, you need seriously great photographs that can capture a sense of place and project the potential of a site.
  • Collaborate with creative: A CRE broker may want to identify a small pool of tried-and-trusted photographers and freelancers who they can turn to as listings come up. Then they know the quality they can expect, and the photographers know the kind of photos a broker is after. Look for photographers specializing in real estate and architectural photography specifically; they come with a wealth of insight and tricks up their sleeves.

Also on this point, one must give clear briefs to the photographer, especially if there is a particular market or prospective client they want the photos to appeal to – such as startups or ‘blue chips’, niche or volume audiences, and so on.

  • Look local (and timing is critical): Knowing the area – its rhythms and moods – can mitigate some of the challenges an outsider might be faced with when capturing an office space or retail park. A local photographer can advise on what time is best for the lighting you need and want, which is one of the most critical decisions that you will make before a shoot.

A golden reflection, deep color saturation, or the sparkling backdrop of a city at night can all make the difference between a photo that shouts out to a viewer and a site that looks lifeless and cold.

  • Landscape, landscape, landscape… except when not: Almost exclusively, the landscape orientation lends itself best to CRE photography, and it is the most versatile for listings online and the types of standard content management systems many listing sites use.

There are, however, a handful of excellent reasons to break from this, such as drawing attention to an architectural feature or making a splash with printed peripherals. This “standard” operating procedure is shifting, especially as more listings are being viewed on mobile sites and apps (more directly below) in square and portrait form.

  • Tech-led: Fancy a 3D rendering or a sweeping drone shot? These kinds of photography are becoming cheaper and more accessible every day, and a professional CRE photographer will likely offer these extras or be able to recommend another service provider. Not every listing needs this, so be discerning.

Got a photography tip to share with your colleagues or an example of great real estate photography, from your listings or archives? Share this article, with your photography tip, and be sure to tag us on social media!

Making Your Real Estate Portfolio Green

Commercial real estate has long been striving to become a more environmentally-friendly industry. Sustainability concerns and CRE go hand in hand, and green-minded strategies continue to play a noteworthy role in this business.

Even in the face of the coronavirus crisis, commercial real estate did not lose its long-standing focus on creating greener portfolios. With environmental concerns on the rise, the trend of sustainability is gaining momentum. As a result, commercial real estate has slowly been shedding its wasteful habits and adopting new green models.

Moving forward, all signs point to a green commercial real estate industry. Is your portfolio prepared?

If you haven’t already been thinking sustainable, it’s time to start. Now is a good time to begin investing in green properties. Make “green investing” a part of your commercial real estate portfolio – here’s why:

Attract More Tenants

As global sentiments become more focused on sustainable development, going green can help your portfolio attract more tenants. Today’s companies are passionate about maintaining their commitment to going green – even when it comes to the place that they reside. A green asset can out beat comparable listings simply because it is eco-friendly.

Attracting environmentally-minded tenants to your commercial space is one tangible motivator to prompt investing in green spaces.

Stay Ahead of the Curve

Commercial real estate is set to become a green industry eventually. While the transition may seem slow, it’s steadily moving forward. There’s little to no chance for green efforts to revert on themselves and become obsolete. Instead, green investments in CRE will become a ubiquitous element of this business.

Getting involved with green investments early will put your portfolio ahead of the curve, helping you prepare for the future of CRE.

Gain Access to Financial Benefits

Sustainable investing can open the door to substantial savings. CRE investors with green portfolios gain access to grant programs, development support, and joint investment interests specializing in environmental efforts. Making green choices can improve your investment returns with key financial benefits.

Compete with Industry Leaders

When CRE giants make a move, the rest of the business takes notes.

Nearly all of the big names in commercial real estate are publicly dedicated to sustainability. Follow in their footsteps to keep pace with the best in this business. Going green will set your portfolio on the same foundations as industry leaders.

Modernize Your CRE Culture

Going green is the way of the future. The industry is slowly transforming – but once the change happens, sustainability will be the baseline of business. CRE investors don’t want to wait until it’s too late, when the competition for green assets is through the roof and prices are higher than ever.

Stay prepared by developing a green portfolio in advance. Right now, sustainability is a best practice for modernizing your commercial real estate culture. Your portfolio will be primed and ready for the increasingly eco-minded market of the future.

Creating a green portfolio will set up your investments for success and prepare you for the market’s next movements.

These Perks are Getting Employees Back into the Office

Over the past few months, office owners and team leaders have been doing everything they can to make their workspaces safe and healthy. Office buildings have undergone massive alterations to prepare for the full-scale return to the workspace… but when will that happen?

Changes to the Office Space

Today’s offices are contactless, tech-powered, and socially distant. Commercial property owners and residing tenants have teamed up to build an office space that does not put occupants at risk.

This required immense investment on the part of CRE and individual companies, but the result is an office that can accommodate workers safely. In these times, health and wellness are priceless.

Even though COVID-combatting protocols are being adopted across the sector, most workers are still yet to return to work. WFH remains as the primary professional landscape since COVID-combatting efforts did not convince workers to come back to the office.

If All Else Fails, Incentivize It

There’s something about amenities that wins people over.

Office tenants have taken this route to convince their teams to return to their workspaces. This new incentive-driven company culture trend is giving workers a reason to come back. But, beyond the attraction, office perks are also solving some of the key issues that today’s workforce has been dealing with since the pandemic.

For example, offices and schools closed at the same time earlier this year. Even though offices are slowly reopening, not all schools have welcomed students back again. As a result, workers with children cannot return to the office without paying for babysitters – which isn’t always feasible in these challenging financial times. Allowing team members to bring their children to the office with them is enough to solve one barrier keeping people away from the commercial workplace.

This is one example of how offices are adding perks to draw people back to work – but there’s more. Let’s look at 3 other benefits that are gaining momentum within the office scene as companies try to win back their teams:

Free Lunch

Free, pre-packed lunches are also becoming a norm for in-office employees. Companies are providing free meals for their workers who have come back to the office. Not only does this financially benefit team members, but it also mitigates the risks of having to enter and exit the office building to get lunch from external restaurants.

Learning Pods for Children

With workers bringing their children to the office, many companies are creating positive educational environments for the little ones. Companies are setting up learning pods for children – and they’re even hiring professional tutors to teach them.

Discounts on Parking

Parking at home is free, so offices needed to compete if they wanted to win workers back. Free or discounted parking is becoming another industry standard within the office sector as companies want to make the transition back to the office as smooth as possible.

Companies are heavily investing in their commercial operations to get their workers to return. Will these efforts introduce new amenities that expand the current workspace model?

Is Your Building Really Pet Friendly?

Everyone loves their pets – especially your tenants. Today’s multifamily residents want to live in a building that rolls out the red carpet for fido. These demands are increasing, prompting the multifamily sector to reanalyze how they’ve been defining “pet friendly.”

Is your multifamily community showing its furry friends enough love? Beyond just allowing pets to live on the property, it’s important to start considering ways that you can make your multifamily building extra pet friendly.

If you’re thinking this isn’t such a big deal, it’s time to think again.

Data reveals that the number of U.S. apartments with pets is more than double the amount of households with children. In 2019, there was a recorded 84.6 billion households with pets throughout the country. That’s a massive portion of the multifamily tenant pool – and appealing to that market can be a major strategy to fill vacancies and attract residents.

Having a pet-perfect apartment community can give your listings some extra brownie points, helping to upend the competition. Here are 6 ways you can create a truly pet-friendly multifamily community:

Dog Washing Stations

Nothing is better than a community filled with clean and happy pets. Adding a dog washing station as an amenity to your multifamily property will surely wow pet-loving prospects. Even a small dog washing area can relieve some of the bath day stressors, making it a great pet-friendly consideration.

Offer Waste Pick-Up Bags

Keeping clean can be as easy as providing free waste pick-up bags. Encouraging residents to pick up after their pets not only helps to keep your community clean, but it also is a kind way to show that you care.

Relief Areas

Designing relief areas around your multifamily complex is a great way to keep things clean and help out your tenants in one smart move. If you’re tight on space, don’t worry. These areas don’t need to be huge. Even small patches of grass can serve as a useful pet relief area in your community.

Pet Gatherings

Not all pet-friendly projects need to involve your complex’s physical space. Multifamily operators can create a pet-loving community culture. Planning pet gatherings and activity days are savvy ways to get residents to come together for wholesome fun. Consider a weekly pet meetup or themed holiday events. 

Discounts with Local Providers

Teaming up with the local community is another way to promote a pet-friendly multifamily culture. Dog walkers, pet sitters, or pet stores are all promising candidates to collaborate with. Setting up discount programs can be a powerful incentive for prospective residents.

Coupon Codes for Pet-Centric e-Retail

E-commerce hasn’t forgotten about pets, so neither should your multifamily property. Setting up a discount program for your residents with mail services like BarkBox or Chewy.com can add that extra touch of pet-loving power.

These six ideas will turn your multifamily property into an oasis for pets – and their owners will love them, too. Don’t forget to highlight your pet-friendly amenities and programs on your building’s website and listing pages. It may seem simple, but being pet-friendly packs a powerful punch.